Bootstrapper's Paradise

The Trudge to the Bathroom Test with Neil Gordon

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Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss

  • What the ‘trudge to the bathroom test’ is all about and why you need to run it
  • “Marketing is made or broken by how well we understand the problems experienced by our customers”
  • Why testing your product ideas are so important
  • Figuring out what problems people are hungry to solve
  • How he markets his products and what you can learn about how to market yours
  • Defining your marketing hooks and figuring out what your next product should be
  • Conducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results)
  • Figuring out the marketing hooks, landing page content, testing your messaging
  • Neil’s magic wand product for transforming webinars

    • Resources:

    • Visit Neil on the web at https://neilcanhelp.com/
    • Neil's Silver Bullet at https://neilcanhelp.com/silver-bullet/
    • A Prayer For Owen Meany at https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany

      • Connecting with Neil:

      • Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/
      •  Email Neil at [email protected]






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        Bootstrapper's ParadiseBy Sean Boyce
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