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The True Measure of Learning with Houra Amin
Houra Amin explains why completion metrics are killing L&D credibility, and shares a behavioral science approach to measuring what actually matters.
The episode discusses why L&D teams struggle to prove training impact beyond completion rates and satisfaction scores, and how this leaves them out of strategic conversations and vulnerable to budget cuts.
Houra Amin, founder of Blue Jay Learning, argues measurement fails when business outcomes aren’t defined upfront; teams should start with existing baseline indicators such as errors, delays, or complaints, even if data is messy.
She explains turning vague problems into measurable outcomes and observable behaviours, prioritising outcomes by importance and stakeholder satisfaction, and linking leading indicators (behaviour changes) to lagging indicators (operational KPIs and broader business priorities) to show credible contribution rather than perfect causation.
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multiplytransfer.com
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Houra Amin is the founder of Blue Jay Learning, where she helps organisations design learning strategies and programmes that shift behaviour and improve performance in ways that are meaningful to the business. With a background in Educational Psychology and a deep interest in behavioural science, she works with clients to move beyond content and activity, and towards interventions that are strategically aligned and measurable.
Her work focuses on clarifying business outcomes, understanding the jobs people are trying to get done, and designing environments and experiences where the right behaviours become easier. She has supported global organisations across financial services, healthcare, and energy.
LinkedIn:
https://www.linkedin.com/in/houraamin/
https://www.linkedin.com/company/blue-jay-learning/
View all episodes
By multiplytransfer.com
5
22 ratings
Houra Amin explains why completion metrics are killing L&D credibility, and shares a behavioral science approach to measuring what actually matters.
The episode discusses why L&D teams struggle to prove training impact beyond completion rates and satisfaction scores, and how this leaves them out of strategic conversations and vulnerable to budget cuts.
Houra Amin, founder of Blue Jay Learning, argues measurement fails when business outcomes aren’t defined upfront; teams should start with existing baseline indicators such as errors, delays, or complaints, even if data is messy.
She explains turning vague problems into measurable outcomes and observable behaviours, prioritising outcomes by importance and stakeholder satisfaction, and linking leading indicators (behaviour changes) to lagging indicators (operational KPIs and broader business priorities) to show credible contribution rather than perfect causation.
-----------
multiplytransfer.com
-----------
Houra Amin is the founder of Blue Jay Learning, where she helps organisations design learning strategies and programmes that shift behaviour and improve performance in ways that are meaningful to the business. With a background in Educational Psychology and a deep interest in behavioural science, she works with clients to move beyond content and activity, and towards interventions that are strategically aligned and measurable.
Her work focuses on clarifying business outcomes, understanding the jobs people are trying to get done, and designing environments and experiences where the right behaviours become easier. She has supported global organisations across financial services, healthcare, and energy.
LinkedIn:
https://www.linkedin.com/in/houraamin/
https://www.linkedin.com/company/blue-jay-learning/