The True Power of Marketing with Stories with Ben Stewart

There are two kinds of marketers out there. The first are the Don Drapers—the guys who know how to package lies to turn profits. Certainly an easy way to make money, but it takes a toll on your soul, right? The second kind wants to help people tell a better story about their lives, their hopes, their work. They want to help the world see your work the way you see your work.   Ben Stewart is that kind of guy, and helps storytellers understand that if you want to leverage the power of story to convert, you have to lead with story’s greatest power: it's ability to connect. Don't miss this practical, wisdom-packed episode of the STORY Podcast.