Today on The True Purpose Podcast, host Will Stewart is joined by Founder and CEO of Eclipse Productions.

Jennifer is an expert in developing and driving commercial strategies for kids and sports brands. Focusing on Content Strategy, she centres on the magic three — Creative, Commercial, and Content.

With a strong licensing, merchandising, and content distribution history, Jennifer is an expert in developing significant new revenue streams for ambitious brands. Jennifer started by creating the commercial partnerships business for Turner Broadcasting in the UK and Europe, subsequently working with brands such as Aardman Animation and Discovery. Now leading her own practise,she works with sports brands such as Juventus and Barcelona FC, and corporations like Benesse and Takara Tomy. Recently, she launched a new kids' TV channel on Freeview in the UK.

In this episode, Will and Jennifer delve into trying to find the true definition of purpose. They discuss Jennifer’s life from childhood to now, and the lessons she’s learnt on purpose along the way. She shares her different theories about what purpose means as it changes over time throughout life.

On the podcast, we hear more from Jennifer about…

Learning purpose through dancing.

Finding purpose in a side hustle.

Managing purpose in different leadership styles.

Finding purpose in being able to say no.

How your purpose is sometimes defined by people externally.

The difference between purpose with a small p and Purpose with a big P.

… And how she became a celebrity baker in Japan.

Connect with Jennifer: https://www.linkedin.com/in/jenniferburgosconsultancy/

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888

Today on The True Purpose Podcast, host Will Stewart is joined by Director of Careers and EPQ at Arthur Terry School, Alex Zarifeh.

Alex’s mission as a Careers Leader is to “encourage informed decision making and developing work-ready skills”. Using research, refined during his time completing Warwick University’s Level 7 careers leadership training, Alex has built a sustainable Careers Strategy at Arthur Terry that can now be upscaled across his region.

Alex has curated an extensive learning journey that supports young people from every background in thinking proactively about their present skills and future pathways. He strives to promote social mobility by adopting a ‘vulnerable first’ approach, which guarantees that those from disadvantaged demographics receive additional face-to-face contact with the wider world of work.

In this episode, Will and Alex discuss the current education system and what they think needs to change to make our future generations work ready. They also cover the ‘Future Readiness’ concept and how it will transform the lives of young people.

On the podcast, we hear more from Alex about…

His vision for education.

AI.

The future of work.

Key development skills that help young people.

How to get the future generations ready for work.

… And where his passion for education came from.

Connect with Alex: https://www.linkedin.com/in/alex-zarifeh-275b81b5/

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888

Today on The True Purpose Podcast, host Will Stewart is joined by hairdresser, salon owner and founder of The Wonderful Wig Company, Nicola Wood.

Nicola started her company Kitui, specialising in high-end hair and beauty treatments, when she was just 21. Fifteen years on, at the age of just 36, Nicola was diagnosed with breast cancer. During treatment, she was appalled by the discovery of poor services for those with hair loss, and so she researched the whole wig industry and started a second business, The Wonderful Wig Company. Nicola created a purpose-built support studio for clients in the area with medical hair loss and cancer. She became one of the UK’s most qualified experts in her field, all whilst still in cancer treatment.

In this episode, Will and Nicola chat about what led Nicola to founding The Wonderful Wig Company and discover the true purpose that has been a constant throughout Nicola’s professional journey.

On the podcast, we hear more from Nicola about…

Why she wanted to become a hairdresser.

Setting up her own salon at the age of 21.

How she studied engineering before becoming a full-time hairdresser.

Being diagnosed with breast cancer.

Why she loves her work.

… And how she found her true calling to set up The Wonderful Wig Company.

Connect with Nicola: https://www.linkedin.com/in/nicola-wood-hair-loss-specialist/

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888

Today on The True Purpose Podcast, host Will Stewart is talking to the Chief Commercial Officer at EMEA & APAC, Aysha Kidwai.

Aysha is a commercial strategist who helps businesses achieve bigger gains by connecting the dots to find clear, purpose-driven missions that match their strengths and values. This leads to sustainable revenue growth, stronger brand reputation, and deeper connections with customers. With over 20 years' experience within the branding world, Aysha knows what makes the industry tick.

In this episode, Will and Aysha chat about the development of the brand and licensing world, why purpose is so important in the industry, and how Aysha has changed and developed her professional journey over the years.

On the podcast, we hear more from Aysha about…

Stories of selling.

Essence of purpose within brands.

How the industry is evolving.

DTRs.

The way shoppers work.

… And why Aysha has developed her role within the industry.

Connect with Aysha: https://www.linkedin.com/in/ayshakidwai/

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888

Today on The True Purpose Podcast, host Will Stewart is talking to Anthony Smith.

Anthony is the head of trailers for The Diary Of A CEO with Steven Bartlett and has previously edited video for Disney, Star Wars, James Bond and SKY. A lot of his skills are self-taught, and he is a legend within the media industry, making his mark by producing immense trailers for Europe’s BIGGEST podcast.

Will and Anthony discuss how Anthony found his purpose in film editing, and the steps he’s taken to get to where he is today.

On the podcast, we hear more from Anthony about…

His journey to video editing.

How he honed in on his film editing skills.

Working with The Vamps.

How he has been touched by messages from the DOAC listeners.

Setting up his own business.

His experience with mental health issues.

… And what a zombie with a red pencil stuck in his head has to do with his story.

Connect with Anthony: https://www.linkedin.com/in/antsmith93/

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888

Today on The True Purpose Podcast, host Will Stewart is joined by Dan Cooper.

Dan Cooper is a plantsman, presenter and publisher of the acclaimed blog, The Frustrated Gardener. In 2012, he began documenting his adventures of planting two tiny coastal gardens in the bustling seaside town of Broadstairs, Kent. Dan was widely celebrated in the press for creating a “subtropical paradise dominated by dramatic colours and shapes”, The Frustrated Gardener climbed to become one of the most popular gardening blogs in the UK.

After a decade of sharing his love of gardening, he took the natural next step and launched Dan Cooper Garden – the first retailer of its kind. He now uses his personal experience to select the finest garden products and pair them with expert advice, all in one place.

In this episode, Will and Dan share their experiences of meeting and working together at John Lewis, how Dan’s passion for gardening has shone through since he was very young, and how he’s now turned his passion into his full-time job.

On the podcast, we hear more from Dan about…

His memories of gardening from when he was young.

What he learnt during his time working at John Lewis.

Why he created The Frustrated Gardener.

What he provides through his blogs.

… And why global warming has deepened his purpose in gardening.

Connect with Dan: https://www.linkedin.com/in/dan-cooper-49ab201bb/

Dan Cooper Garden: https://www.dancoopergarden.com/

The Frustrated Gardener: https://frustratedgardener.com/

Two Good Gardeners Podcast: https://shows.acast.com/two-good-gardeners

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888

Today on The True Purpose Podcast, host Will Stewart is talking to Roleff Kråkström.

Roleff Kråkström is managing director of Moomin Characters Ltd, and CEO, chair of the board and founding partner of the licensing agency Rights & Brands. He is a board member on several companies within the Moomin group of companies as well as others. Moomin Characters Ltd owns the rights and licenses the original artwork of the Moomins, created by Tove Jansson (1914-2001), an illustrator, writer and artist from Finland. The Moomins are a family of white and roundish trolls with large snouts that live in Moominvalley.

Before joining Moomin Characters, Roleff worked in the publishing industry for 15 years which is where he found his true purpose in his professional career. Previous to that, he was a fish monger, something he is very proud of, and claims laid the foundation for his skills in sales. In this conversation, Will and Roleff talk about what shaped Roleff’s career and how he has found purpose in everything he does.

On the podcast, we hear more from Roleff about…

Growing up in Finland.

How he found purpose in publishing.

Life as a fishmonger.

The art of books.

The deep-rooted values embedded in Moomin.

… And how selling 2 tonnes of cucumbers in 7 minutes landed him his first job.

Connect with Roleff: https://www.linkedin.com/in/roleff-kr%C3%A5kstr%C3%B6m-53bb7383/?originalSubdomain=fi

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888

On this episode of The True Purpose Podcast, host Will Stewart is joined by The Point.1888’s Strategic Social Media Manager; Jenna Thompson.

Jenna has been working with The Point.1888 for a year and has shown authenticity and passion through everything she does when working with the clients. She has over 23 years of experience in sales, marketing, and social media, spanning multiple industries, and has fitted right into the team with her authentic, purpose-led mindset.

Having had a varied career in many different creative industries, she comes to the table with a holistic and grounded approach to life. In this episode, Will and Jenna discuss what led Jenna to The Point.1888, the exciting expeditions she’s been on and why she believes in purpose-led living.

On the podcast, we hear more from Jenna about…

Living in the jungle in Borneo.

Her roles within the TV industry.

What she was like in school.

MC Grammar.

Meditation.

… And the other amazing things she’s doing to help bring about purposeful change.

Connect with Jenna: https://www.linkedin.com/in/jennathompsonsocialmedia/

Connect with Will: www.linkedin.com/in/willstewart1888/

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888

 Today on The True Purpose Podcast, host Will Stewart is joined by colleagues Jenna Thompson and Carrie Sharland to review all the wonderful guests featured on season 1 of The True Purpose Podcast.  

Will Stewart is Founder and CEO of The Point.1888 and won’t be afraid to let you know how the bourbon overrules the biscuits tin, scoring highly on levels of chocolatiness and dunkability. 

Jenna Thompson is Strategic Social Media Manager at The Point.1888, who likens the famous Pink Wafer to "pink cardboard" and tackles the biscuit review with a clear strategy for making it through the huge plate of biscuits. 

Carrie Sharland is Senior Product Development Manager at The Point.1888. She is a self-proclaimed biscuit connoisseur, who takes her quality control very seriously. When it comes to the crunch, she knows what's important.

In this episode, the team discuss things that stood out for them from each episode, what they learnt from the stories shared, and of course... review the guest’s biscuit choices.  

...

Connect with Will: www.linkedin.com/in/willstewart1888/ 

Connect with Jenna: https://www.linkedin.com/in/jennathompsonsocialmedia/ 

Connect with Carrie: https://www.linkedin.com/in/carrie-sharland-b8879926/ 

More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888 

Today on The True Purpose Podcast, host Will Stewart is talking to Keelan Doyle, Founder of fragrance and meditation/sound app, Øthers.  

Øthers is an all-encompassing wellness app that combines fragrance, neuroscience, philosophical thought, soundscapes, and breathwork together. The purpose is to connect to our olfactory senses in a holistic approach to help improve our mental wellbeing. 

However, Keelan didn’t start his journey at Øthers. In this episode, Will and Keelan discuss his life growing up, what he did in previous jobs, and how he found purpose through the creation of Øthers.  

On the podcast, we hear more from Keelan about… 

His influences growing up. 

The idea and science behind Øthers. 

How Keelan left the corporate world.  

Setting up his business during the pandemic.  

The future of Øthers. 

Sonic branding.  

… And why the combination of fragrance and sound is important for our mental well-being. 

More about Øthers: https://others.co/ 

Connect with Will: www.linkedin.com/in/willstewart1888/ 

More about True Purpose Enterprises: 

https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888