The Trust Cliff and the Importance of Data Privacy

According to Cisco research, over 50% of consumers are willing to exchange certain types of data and personal information with businesses in exchange for value-added services. Most consumers have little or no reservation sharing “basic” information about themselves, their past purchasing behavior, or their interests and hobbies.

However, there is a “trust cliff,” a steep drop-off in willingness to share certain types of personal information beyond this basic information. Factors such as location, purchases from other retailers, and so forth remains a point of question for many consumers.

So how can organizations balance the need to secure customer data and privacy while delivering hyper-relevant experiences based on data insights? How can they avoid falling off the trust cliff, yet maximize the relationship with their customers?

In this podcast episode, Michelle Dennedy, Chief Privacy Officer at Cisco and Michael Kaiser, Executive Director at the National Cyber Security Alliance (NCSA) discuss how organizations can balance trust and need for data privacy. They will share why it’s critical for organizations to de-risk their infrastructure and deliver a personalized and secure customer experience.