The 80/60/40 Strategy Podcast

THE TRUST & DEBT CALCULATOR FOR BLACK VOTER ENGAGEMENT


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Blactivate the Vote is a strategic initiative by the Texas Progressive Policy Institute designed to transform how political campaigns engage with Black voters across twenty states. Moving away from traditional, last-minute turnout tactics, the program focuses on building long-term trust and addressing the "trust debt" created by previous cycles of inconsistent outreach. The framework utilizes specialized tools like Risk Analysis and a Cultural Fluency Lab to help campaigns understand the social and economic costs voters weigh before participating. By treating voter engagement as a continuous relationship rather than a one-time transaction, the initiative aims to stabilize participation for the 2026 and 2028 elections. Ultimately, the program trains organizers to prioritize authentic behavior and visible follow-through over generic messaging to ensure a reliable and respected voting coalition.

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The 80/60/40 Strategy PodcastBy Idrys Creed