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The Trust Tour: Building Authority Through Podcast Guesting with Natalie Koussa
In this episode of Referral Worthy, host Dusti Arab interviews Natalie Koussa, a podcast guesting strategist known for booking meaningful interviews that move the needle. Fresh off a rebrand, Natalie breaks down why trust is the new buying currency, how to meet the market as it shifts, and why experienced founders need done-for-you momentum, not another course. She shares the mechanics of her Trust Tour offer, lessons learned from overpromising, and a practical philosophy for integrating AI without outsourcing your actual thought leadership.
What You'll Learn
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How to design a podcast guesting strategy that builds demand and trust, not vanity metrics
-
Why we are in a "trust recession" and what that means for your positioning and pipeline
-
The case for long form and personal brand fit, including values, personality, and philosophy alignment
-
How to speak to buyer self-trust in your funnels so decisions feel safer and faster
-
A step-by-step look at Trust Tour: positioning, angles, story pulls, "love at first listen" funnel, tailored pitches, Airtable assets, and 30 days of support
-
Why the gap is widening between businesses growing and stalling, and how to reposition to meet the moment
-
Using AI as a thought partner while anchoring in your own frameworks and body of work
-
Systems that prevent overpromising and protect client trust
Natalie Koussa helps founders and entrepreneurs build their personal brand beyond social media by speaking on the podcasts their future clients trust.
She's supported 100+ experts to land interviews on the leading podcasts in their industries, and is the creator of Trust Tour—a bespoke podcast guest campaign designed to put you in front of new audiences and next-level clients.
Natalie's a former nonprofit Partnerships Director, where she was quoted in The New York Times, The Guardian, and interviewed on national breakfast radio (her first taste of building a brand in her pyjamas). She's a slow runner, an aspiring potter and has never left a bathroom without making a new friend-for-life.
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By Dusti ArabIn this episode of Referral Worthy, host Dusti Arab interviews Natalie Koussa, a podcast guesting strategist known for booking meaningful interviews that move the needle. Fresh off a rebrand, Natalie breaks down why trust is the new buying currency, how to meet the market as it shifts, and why experienced founders need done-for-you momentum, not another course. She shares the mechanics of her Trust Tour offer, lessons learned from overpromising, and a practical philosophy for integrating AI without outsourcing your actual thought leadership.
What You'll Learn
-
How to design a podcast guesting strategy that builds demand and trust, not vanity metrics
-
Why we are in a "trust recession" and what that means for your positioning and pipeline
-
The case for long form and personal brand fit, including values, personality, and philosophy alignment
-
How to speak to buyer self-trust in your funnels so decisions feel safer and faster
-
A step-by-step look at Trust Tour: positioning, angles, story pulls, "love at first listen" funnel, tailored pitches, Airtable assets, and 30 days of support
-
Why the gap is widening between businesses growing and stalling, and how to reposition to meet the moment
-
Using AI as a thought partner while anchoring in your own frameworks and body of work
-
Systems that prevent overpromising and protect client trust
Natalie Koussa helps founders and entrepreneurs build their personal brand beyond social media by speaking on the podcasts their future clients trust.
She's supported 100+ experts to land interviews on the leading podcasts in their industries, and is the creator of Trust Tour—a bespoke podcast guest campaign designed to put you in front of new audiences and next-level clients.
Natalie's a former nonprofit Partnerships Director, where she was quoted in The New York Times, The Guardian, and interviewed on national breakfast radio (her first taste of building a brand in her pyjamas). She's a slow runner, an aspiring potter and has never left a bathroom without making a new friend-for-life.