If you've ever looked at a food label and thought, "What does this even mean?" This episode is for you.

We're sitting down with Russ Collins, creative strategist at Plainview Beef, to talk about food transparency, sprout-finished cattle, and how what we eat truly shapes our health—physically, mentally, and generationally.

⏱️ Chapters:

00:00 – Welcome + Intro

01:10 – The Story Behind Plainview Beef

03:00 – Why Most Grass-Fed Beef Still Misses the Mark

06:00 – What is Sprout-Finished? (And Why It Matters)

08:00 – Tech Meets Ranching: E-Collars + Hydroponic Feeding

11:00 – How Clean Beef Transformed Russ’s Health + Family Life

17:00 – Transparency in Food Systems: Beyond Organic Labels

20:30 – The Problem with Traditional Meat Processing

24:00 – The Link Between Food Quality + Mental Health

27:00 – Simple Steps to Start Eating Better

30:00 – Why Protein is Key to Wellness

32:00 – The Wellness Prescription: Eat Like It Matters

34:00 – Lightning Round: Wellness Habits + Self-Worth

38:00 – Where to Buy Plainview Beef + Special Offer

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🛍️ Shop Plainview Beef - https://plainviewbeef.com/pages/shop?sca_ref=8887997.C3K7UIFhpIagzG&sca_source=YouTube%2

🚚 Free hand-delivery available in Kansas, Tulsa, and NW Arkansas

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Connect with Russ & Plainview Beef

Linkedin - https://www.linkedin.com/in/russcollinsbeef/

Instagram - https://www.instagram.com/plainviewbeef

TikTok - https://www.tiktok.com/@plainviewbeefco

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