What does it mean to build a brand that truly stands out? That's the question we're tackling in this week's episode of The Backroad, as The Mainah Man breaks down the power of identity in shaping your business. Plus, Ethan shares the story behind naming Northern Oak Media and offers practical tips for crafting a brand that's consistent, authentic, and built to last.

00:00 Intro

1:12 At This Juncture

4:03 Story Time

13:09 Earful

20:40 Shop Talk

28:35 Close

On The Backroad you'll follow the career of Ethan Levesque, a video production specialist, marketing strategist, and passionate storyteller. Through his wholesome comedy style and brand, The Mainah Man, Ethan has earned 23 Million likes, and over a million followers on social media. Using the ideas and strategies that have guided his success, Ethan intends on helping everyone listening accomplish their business, marketing, and production goals. Whether you're a well established company, or a brand starting from scratch, if you need help beating/understanding the algorithm, The Backroad is for you.