What started as a few Canva memes turned into a full-fledged movement. In this episode, I chat with Tara Clark—founder of Modern Mom Probs—about how she grew her parenting content into a powerful brand that includes a viral Instagram presence, a book, a podcast, and multiple income streams. We talk about her early days on social media, how she navigated the shift from graphics to video, and what it really takes to build a career as a mom content creator in 2025.

We also get into the sticky parts: the algorithm rollercoaster, the pressure to become a personal brand, brand deal highs (and one epic low), and the emotional whiplash of parenting in a digital world. If you’ve ever felt the tension between growth and burnout, this one will hit home.

Connect with Tara Clark:

Instagram: @modernmomprobs

Podcast IG: @modernmomprobspodcast

LinkedIn: Tara Clark

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