With 10 plus years of experience in digital marketing, Chans Weber is here to talk all things digital marketing, and what you should know before you think about hiring a team to do this for you. Chans is known for his skill in transforming companies’ visions and goals into tangible revenue. He is the Founder of Agile & Co, a digital marketing agency that helps businesses optimize their marketing strategy, and it has evolved into one of the most prolific digital marketing agencies in the country. 

In this episode of 365 Driven, Chans breaks down exactly what a digital marketing team can do for you, and what most people don’t understand about digital marketing. Without taking the time to understand this area of business, it is easy to get connected with the wrong team that won’t actually help your business. Tune in to learn all about SEO and what every business owner needs to understand about digital marketing, even if you plan to have someone else do it for you.

Quote from the episode:

• “The best thing that you can do for yourself is understand enough to be dangerous and talk about the world before you start that interview process and you hire somebody.”

Key highlights:

• The issue with people thinking they should have quick success
• Dimensions of digital marketing that people don't understand
• What small business can understand about digital marketing
• What SEO services do
• How you might get down ranked from google’s algorithm and suppress your content
• Intent driven marketing vs. audience based marketing
• Lifetime value of a customer that people aren't paying attention to
• Chans’ story of rock bottom before starting his business
• Chans’ hardest business experience
• Tony's opinion on business partners
• The value of recurring revenue contracts if it fits your industry
• What should people be looking for when hiring a digital marketing team
• The importance of having a relationship with your digital marketing company
• Where some small business owners fail as far as organic marketing
• Why old school marketing works

For more information about this episode, visit: 365driven.com/episode245