Think FAM trips are free vacations filled with beach time and cocktails? Think again. In this episode, Tahryn and Karen pull back the curtain on what really goes down during a FAM (familiarization) trip — from the early-morning hotel tours and nonstop schedules to the ROI every travel advisor should calculate before saying yes.
You’ll hear:
💼 How to choose the right FAMs that actually grow your business
💸 The real costs (and opportunity costs) behind those “free” trips
📸 How to maximize content creation and partnerships while you’re on site
🤝 Why FAMs are the best place to build your network and credibility
If you’re a travel advisor wondering whether a FAM is worth it — or how to make it pay off — this episode is your insider guide.