Welcome back to another episode of The Curious Consumer! Today we are joined by the wonderful Sarela Herrada, co-founder of SIMPLi foods, to talk about regenerative organic agriculture and building authentic supply chains. We also dive into function-washing, the creator-led candy revolution, and why Kraft Heinz just hit pause on their big split. Let's get into it!

The Breakdown:

00:00 Interview with Sarela, Co-Founder of SIMPLi20:29 News of the week kickoff20:52 “Functionwashing” explained28:27 Nurri's new protein creamers31:19 Candy’s new era: creator-led brands & European gummies38:13 The future of oat milk is... a sheet?!42:06 Kraft Heinz pauses the split46:59 Conclusion

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