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The third episode of Reality Distortion Fields (RDFs) is all about a popular myth in the tech industry: Gartner is a pay-to-play firm. Elias ( @ekhnaser ) and Alessandro ( @Perilli ) bust it, hopefully, once and for all, answering all the burning questions:
- What really happened inside Gartner when they were analysts there?
- What do tough analysts really say to vendors?
- Is it true that analysts craft their research to be hired by vendors?
- Why should technology providers never fear falling off the Magic Quadrant?
- What's the difference between Gartner's approach to sponsored research and the approach of other firms? And which one is worse?
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What happens when two industry veterans and former analysts meet and have a private chat about the marketing hyperboles and product overpromise of tech vendors? What do they say to each other? Welcome to Reality Distortion Fields (RDFs)!
The third episode of Reality Distortion Fields (RDFs) is all about a popular myth in the tech industry: Gartner is a pay-to-play firm. Elias ( @ekhnaser ) and Alessandro ( @Perilli ) bust it, hopefully, once and for all, answering all the burning questions:
- What really happened inside Gartner when they were analysts there?
- What do tough analysts really say to vendors?
- Is it true that analysts craft their research to be hired by vendors?
- Why should technology providers never fear falling off the Magic Quadrant?
- What's the difference between Gartner's approach to sponsored research and the approach of other firms? And which one is worse?
--
What happens when two industry veterans and former analysts meet and have a private chat about the marketing hyperboles and product overpromise of tech vendors? What do they say to each other? Welcome to Reality Distortion Fields (RDFs)!