Your Sparkly Brand

The Truth About Google Ads w/ Jyll Saskin Gales

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Have you ever considered using Google ads to gain more visibility in your business? Jyll Saskin Gales joins us for this episode of Your Sparkly Brand to shed light on how Google ads work and how business owners can get the best out of Google ads. We discuss mistakes often made by business owners when running Google ads and we talk about tips for setting up great Google ads.

Jyll Saskin Gales is a marketing coach, consultant and trainer. She advises business owners across industries and sizes, helping them get the best ROI from their marketing. Jyll teaches at Google, Camp Tech, Jelly Academy, Elevate, boutique agencies, Fortune 100 companies and her own Learn with Jyll platform. She is TikTok's resident @the_google_pro with more than 50,000 followers tuning in for her bite-sized, actionable marketing tips. Jyll previously worked at Google for 6 years and has an MBA from Harvard Business School.

How to connect with Jyll…

Website: jyll.ca

TikTok: https://tiktok.com/@the_google_pro

IG: https://www.instagram.com/the_google_pro/

YouTube: https://www.youtube.com/c/thegooglepro

Twitter: https://twitter.com/jyllsaskingales

Key points in this episode…

  • Meet Jyll Saskin Gales.
  • Lauren’s sparkly moment of the week.
  • Meg’s sparkly moment.
  • Jyll’s sparkly moment.
  • Jyll’s business building journey.
  • Google Ads 101: What every business owner should know about Google ads.
  • How to determine what platform is best for your ads.
  • Mistakes business owners make with Google ads.
  • How you can make “unsucky” ads.
  • Pricing and timeline for the learning phase of an ad.
  • Recommended Google ads pricing for small business owners.
  • How to set up your ads to avoid getting banned.
  • How Google ads ranking works.
  • Other recommended Google tools for business owners.
  • DIY aspect of Google ads.
  • Importance of branding to Jyll’s business.
  • Jyll’s valuable piece of advice to her younger self.
  • Jyll’s upcoming projects.
  • Where to find Jyll online…
    • Website: jyll.ca
    • TikTok: https://tiktok.com/@the_google_pro
    • IG: https://www.instagram.com/the_google_pro/
    • YouTube: https://www.youtube.com/c/thegooglepro
    • Twitter: https://twitter.com/jyllsaskingales

      • LINKS WE MENTIONED

      Jyll’s course on Google ads: https://jyll.ca/pages/google-ads-course

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      LET’S CONNECT

      Find Lauren at laurentassiagency.com or on  Instagram

      Connect with Megan at megangersch.com, on TikTok, and Instagram

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      Your Sparkly BrandBy Megan Gersch & Lauren Tassi
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