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The Truth About Growing on YouTube and Social Media in 2025
In this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whether you’re building a brand, running ads, or trying to get seen, this is a must-listen for anyone navigating social in 2025.
Topics covered:
Why Facebook still matters (especially locally)
Instagram’s tricky ad landscape and what’s working
Why YouTube is the ultimate search engine for content
LinkedIn ads: Are they worth it?
The power of thumbnails and first seconds in video content
Why clickbait will kill your credibility
MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/ Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/ Website | https://www.magnetic.services/
#ABTestPodcast #DigitalMarketing2025 #FacebookAds #InstagramMarketing #YouTubeStrategy #LinkedInTips #MetaMarketing #VideoMarketing #ContentStrategy #SocialMediaGrowth
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By Melissa GoodwinIn this episode of The A/B Test Podcast with Steve and Melissa, we dive deep into the social platforms we've been testing relentlessly—Facebook, Instagram, YouTube, and LinkedIn. From why intent data is flawed to what’s actually driving results on Meta, we break down strategies, surprises, and lessons from the front lines of digital marketing. Whether you’re building a brand, running ads, or trying to get seen, this is a must-listen for anyone navigating social in 2025.
Topics covered:
Why Facebook still matters (especially locally)
Instagram’s tricky ad landscape and what’s working
Why YouTube is the ultimate search engine for content
LinkedIn ads: Are they worth it?
The power of thumbnails and first seconds in video content
Why clickbait will kill your credibility
MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/ Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/ Website | https://www.magnetic.services/
#ABTestPodcast #DigitalMarketing2025 #FacebookAds #InstagramMarketing #YouTubeStrategy #LinkedInTips #MetaMarketing #VideoMarketing #ContentStrategy #SocialMediaGrowth