Are hashtags and mentions effective? Would they drive or reduce traffic? How can you make the best use of them? Tolu provides answers to these and more in today’s episode.

In this episode, he delves into what hashtags are, how they work, and strategies to adopt when using hashtags regardless of your business area. He also shares the foolproof hashtags that always work no matter what.

He also breaks down the method behind effective mentions, when to use them and why simply mentioning celebrities or large accounts wouldn’t work. He also shares tips on increasing your chances of mentions re-sharing your posts and increasing your reach.

From his professional experience, Tolu emphasizes that the advantage of using hashtags and mentions for your business isn’t rooted in how great they are on their own but in how well they work with your content. “Know why you are using them, and then use them to help you reach your objectives,” he says.