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The Truth About Landing Pages in Higher Education
Kristin Van Dorn and Joel Goodman believe that Higher Ed Marketers are over-relying on third-party landing pages.
There’s an inherent disconnect between landing pages and the main institutional website, and it negatively affects both user experience and conversion. What can be done?
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Get early access to SpeedyU
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By Joel Goodman and Kristin Van Dorn
5
11 ratings
Kristin Van Dorn and Joel Goodman believe that Higher Ed Marketers are over-relying on third-party landing pages.
There’s an inherent disconnect between landing pages and the main institutional website, and it negatively affects both user experience and conversion. What can be done?
Subscribe to Bravery’s Newsletter / Follow Kristin / Follow Joel / Get early access to SpeedyU
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