🎙️ The Grow Givers ProjectEpisode Title: The Truth About Launching a Business: Velocity Beats Vision

Episode Overview

Most entrepreneurs don’t fail because their idea is bad.They fail because they never generate enough velocity to get off the runway.

In this episode, we break down the uncomfortable truth about launching a business:Vision doesn’t create lift—activity does.

If you’re in your first 30–90 days (or stuck “getting ready”), this conversation will reset your expectations and give you a real-world framework for momentum.

Key Discussion Points

🚀 Launching is like takeoff—most turbulence happens at the beginning.Lesson: If it feels chaotic, you’re probably doing it right.

📊 Branding, paperwork, and polish don’t replace conversations, reps, and volume.No customers = no launch.

💥 Early-stage success comes from activity, iteration, and rejection—not perfection.

🧠 The goal isn’t “hoping to succeed.”The goal is doing so much work you can’t fail.

⏱️ Most founders are under-active, not under-qualified.

Practical Takeaways

Stop optimizing aesthetics and start increasing daily touches

Measure reps, conversations, and follow-ups—not feelings

Expect resistance, rejection, and stress as part of the launch phase

Build velocity first—clarity comes later

📖 Read the full article on Substack:The Truth About Launching a Business: Velocity Beats Vision👉 https://thegrowgiversproject.substack.com/

🎧 Listen on Spotify:👉 https://open.spotify.com/show/4TKHZwnVxBzD5fX4hQJW5T?si=1d6c50b1189740fd

👤 About the Host

JuJuan Buford is a former investment advisor, business strategist, public speaker, and content creator with a track record of helping entrepreneurs scale from 5 figures to 6 and 7 figures.

What You’ll Find Here

📈 Business growth and financial strategy🎤 Leadership, sales, and public speaking insights✍️ Real talk on entrepreneurship—no guru fluff

This channel is for builders who are ready to take action, embrace the hard, and level up.

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Let’s Build Taller Buildings Together.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegrowgiversproject.substack.com/subscribe