In this episode, Tullio Siragusa challenges the idea that motivation is the key to lasting change and explains why relying on it often leads to inconsistency and frustration.

You will learn why motivation fluctuates, how the brain avoids action when friction is high, and why discipline alone is not the answer.

Tullio breaks down three elements that matter more than motivation: reducing friction, building micro habits, and creating identity based structure that supports consistent action.

This episode offers a practical, neuroscience aligned approach to progress that helps you stop waiting to feel motivated and start designing systems that make change easier and more sustainable.