The Truth About Niching in your mortgage business So I wanted to talk about niching… yes that dreaded word that every single business owner hates… especially when a smug sales or marketing Guru tells you YOU NEED TO DO IT!!! It actually frustrates me a lot. Often I feel like people are talking about niche but they're actually meaning something else. If you found this useful and would like to support me as a creator then feel free to buy me a coffee https://www.buymeacoffee.com/...