Most founders are chasing the wrong thing—and it’s killing their startups.

Rob Snyder, CEO of Waffle and Reframe, breaks down the biggest mistake early-stage founders make: focusing on pain points instead of projects.

In this episode, we dive into:

🚀 The real way to find product-market fit

🛠️ Why your customers’ “pain points” don’t actually matter

📈 How to use case studies to close deals faster

If you're trying to scale your startup, this conversation is a must-listen.