People LOVE their protein. Whether it's Alberta steaks the size of your head or a big plate of chicken wings (not really that much protein there by the by) or a protein shake at some time in your day, it has an almost mystical quality to it. It's as though the angels sing when proponents of protein wax poetic about it. But alas, it's just not all that magical. It's important, we all need it, some need more than others, but it is not the fast-track to buff-dom nor will it guarantee weight loss. So listen in if you would like to hear the truth the about protein. 

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