In today's episode, I chat with Shubham Sharma, a GTM engineer at Outreachify (recognized as Clay key partners in India), about building scalable cold outbound systems across diversified clientele from agencies to SaaS companies to local businesses - focusing on finding message-market fit in the first 60 days by testing different ICPs and signals before introducing RevOps systems to repurpose and score existing leads once there's enough data. 

We explore his creative campaigns including an e-commerce client targeting German companies where he compared competitors' SEO performance and ad data to pitch beating their competitor's views, solving the web traffic data problem by using Apify's SimilarWeb scraper instead of expensive native integrations to build a 50-column table, and surviving an AWS crash that wiped validated emails from a 50,000-row table after credits were exhausted - experiencing the chaos of agency life beyond MRR screenshots. Shubham shares his unconventional journey running his own agency for two years with unsupportive peers questioning why he wasn't making money despite putting in effort, accidentally landing a full-time role after commenting on Harsh's Twitter post about the easiest 2025 job hunt strategy (get 14-day Clay trial, build workflows, post in Slack), his LinkedIn getting banned at that exact moment while he'd just bought X premium a week prior (everything was calculated), working for free for one month to learn before getting an offer in 18 days because his agency experience meant he understood fulfillment, lead generation, operations, and management - and being a third-year engineering dropout from commerce background with 6-7 backlogs who realized God was giving signs to do his own thing when Indian parents forced him into engineering during pre-COVID 2020 when Varun Mayya and Aman Dhattarwal were buzzing. He predicts cold email getting tougher eliminates competition and keeps only serious folks who understand GTM motion isn't just cold email but building complete orchestration from base to CRM automation connecting SDR, CS, product, and design teams - excited about one GTM engineer building entire scalable systems for companies like Sam Altman's prediction of one-billion-dollar one-person companies. Shubham's advice: go deep into Clay after learning basics and get hands dirty (no replacement for work ethic), focus on system building as the most powerful skill for companies, take responsibility and remove hours from founders to get rewarded, and remember skills can be taught but work ethic can't - degrees don't matter. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:25) What Outreachify Does: Scalable Cold Outbound Systems
(01:17) The Process: Finding Message-Market Fit in 60 Days
(03:17) Creative Campaign: E-commerce Competitor SEO Comparison
(04:17) Using Apify SimilarWeb Scraper (50-Column Table)
(06:01) Agency Life Story: AWS Crash Wiped 50K Validated Emails
(07:39) Journey: Running Agency for Two Years with Unsupportive Peers
(08:28) Accidentally Landing Full-Time Role via Harsh's Twitter Post
(09:27) LinkedIn Banned, Just Bought X Premium (Everything Calculated)
(10:10) Working Free for One Month, Offer in 18 Days
(11:17) Future Prediction: Tougher Space Eliminates Competition
(12:00) GTM Beyond Cold Email: Building Complete Orchestra
(13:00) One GTM Engineer Building Entire Scalable Systems
(13:21) Advice: Go Deep into Clay, Get Hands Dirty
(14:06) System Building as Most Powerful Skill
(15:46) Interruption: Engineering Dropout Story (6-7 Backlogs)
(16:17) Pre-COVID 2020, God Giving Signs to Do Own Thing
(17:10) Skills Can Be Taught, Work Ethic Can't
(17:37) Closing and Contact Information

🔗 CONNECT WITH SHUBHAM
 
👥 LinkedIn

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

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