Is SEO the silver bullet for growth or just another buzzword?

In this episode, Meg Clarke, CEO of Clapping Dog Media, breaks down what SEO really means for financial advisors and why it’s less about algorithms and more about clarity. We explore how Google’s evolving search landscape now favors content that clearly communicates who you serve and how you help—across platforms like LinkedIn, YouTube, and even TikTok. Meg explains why consistent, authentic content is the real driver of visibility and trust.

Key takeaways:

• SEO today is about clarity, not keywords.
• Your presence across platforms matters more than ever.
• Real results come from consistent, client-centered content.

Connect with us: 

• Meg Clarke on LinkedIn
• Clapping Dog Media
• Candice Carlton on LinkedIn

Want to learn more…

• Visit ficommpartners.com