Peter Thomsen is an entrepreneur, investor, and startup coach helping founders navigate the realities of building and backing startups from both sides of the table. With experience spanning company building, venture dynamics, and storytelling, he brings a sharp, practical lens to what it actually takes to grow a business, make the right calls, and survive the inevitable challenges that come with it.

In this episode, we unpack when founders should pivot, we explore first-time founder struggles, how to approach investor relationships, and the difference between building for growth vs. revenue.

Last Message: "Life is too short, not to try"

0:00 Intro
3:20 Peter’s background
7:40 When is the right time to pivot?
10:40 Founder/Investor relationship
16:46 When is the right time to bring an investor?
28:41 1st time founder struggles
35:28 Growth vs Revenue business models
42:25 Founders storytelling challenges
54:53 Knowing your value as a founder
1:02:11 Do your research
1:12:07 Getting the right feedback
1:19:55 Behind the hustle podcast
1:27:12 Proud
1:30:45 Last message

Follow Peter:
Linkedin: https://www.linkedin.com/in/peterthomsenx/
Instagram: https://www.instagram.com/peterthomsenx/
Website: https://www.thomsenadvisory.com/
Youtube:  @peterthomsenx  

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