Is text message marketing dead... or just misunderstood?

In this episode of Making MarTech, Himnish Jindal sits down with Phil Portman, CEO of Textdrip, to uncover the real power of SMS marketing. From the 98% open rate most businesses ignore, to the compliance traps that could sink your campaigns, this episode pulls back the curtain on what it really takes to win with text.

We dive into:

• Why text messaging is outperforming email, especially for customers under 47

• The biggest myths about SMS marketing

• How TextDrip helps businesses personalize outreach

• What most marketers get wrong about compliance

• Why ROI on text can drive a 20%+ increase in revenue

• The role of AI and authenticity in modern communication

• Why hustle culture is broken... and what to do instead

Whether you're a startup founder, CEO, or just curious about how to scale smarter, this conversation is packed with real, actionable insights from one of the top voices in MarTech.

Listen now on Apple Podcasts, Spotify, and YouTube.

Released May 9, 2025.

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