This week on Scaling Wellness, I’m talking about wellness memberships, the truth, the pitfalls, and whether they’re still a smart move in 2025.

You might be wondering whether launching or scaling a membership is the right next step for your wellness business. Maybe you’ve already got one ticking along, or perhaps you’re dreaming of passive income and recurring revenue. Either way, this episode is for you.

I’m sharing:

• Why memberships boomed during the pandemic...and why many aren’t working now
• The biggest mistakes I see wellness pros making (including the myth of “just adding more”)
• What actually makes a membership thrive in today’s digital space
• Whether a membership should be your starting point, or something you grow into
• Why niche is non-negotiable (and how to pivot if you already have a broad membership)
• My favourite ways to stack digital products for long-term income and impact
• Real talk on pricing, burnout, churn, and how to make your offer stand out

Plus, I share how I use courses and short-term offers to feed a membership, instead of relying on it to carry the weight of my business.

🎧 Ready to rethink your digital strategy? Hit play now.

📥 And if you’re stuck choosing a niche or refining yours, grab my free training here: https://www.carolinecopp.co.uk/nail-your-wellness-niche