In this episode of Subject to Approval, host Becca Maxwell explores one of the most common challenges agency leaders face: how do we motivate younger talent?

The conversation takes a fresh look at motivation, moving away from the traditional “carrot and stick” approach and drawing on insights from Daniel H. Pink’s book Drive: The Surprising Truth About What Motivates Us. Becca explains why money and perks alone rarely inspire lasting performance, and why focusing instead on Mastery, Autonomy and Purpose can fundamentally change how teams show up and engage with their work.

Through real-world stories and practical examples, this episode explores:

• Why traditional reward systems often backfire in creative, cognitive-driven industries

• How agency leaders can build pathways for true mastery beyond tactical skill-building

• Why granting autonomy creates ownership, innovation and stronger client relationships

• How to uncover and articulate a sense of purpose that makes daily work meaningful

• Simple, actionable questions you can ask your team today to begin this shift

Becca also shares how agencies that embrace this mindset see improved retention, stronger client results and a more energized culture. It’s not just theory. When people grow, contribute and connect to something bigger than themselves, they stop chasing the next small pay increase and start investing in the team they’re part of.

If you’re ready to rethink motivation and build a more resilient, high-performing team, this episode will give you both the inspiration and the tools to get started.

Resources & Links

• Book recommendation: Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

• Connect with Becca on LinkedIn
• Learn more about Artemis and how we support agency leaders at ArtemisAPAC.com

• For coaching, workshops or a fresh perspective, reach out at [email protected]