This week I want to talk to you about another truth: you are going to have a lot of competition and you will need to be realistic.
How do you make sure your book sells?

The fact is, there are millions of books on the market, especially now that authors have access to Amazon Kindle and print-on-demand.  Your books need to have a clear purpose.  It needs to meet a specific need for a specific group of people and it needs to do it in a way that is unique and differentiates you from all other experts in the area you are writing about