Jaguar's recent rebrand has sparked widespread debate and controversy. But what's really behind this bold move by the iconic British brand? Join me as I take a deep dive into the strategy, visuals, and implications of Jaguar's reinvention.In this episode:0:00 – Introduction and overview of Jaguar's rebrand01:32 – Reasons behind Jaguar's rebrand08:19 – Visual elements of the rebrand15:10 – Go woke and go broke" debate19:00 – Risks and rewards of rebranding20:00 – Emily's final verdict on Jaguar's rebrandReferences and sources:Car sales: https://www.thecarexpert.co.uk/2024-half-year-report-a-disaster-for-private-new-car-sales/

Jaguar sales: https://www.goodcarbadcar.net/jaguar-europe-sales-figures/

UK Gov ZEV law: https://www.gov.uk/government/news/pathway-for-zero-emission-vehicle-transition-by-2035-becomes-law

Car buyers demographics: https://www.greencarcongress.com/2019/11/20191112-sivak.html

Car buyer preferences: https://www.motortrader.com/motor-trader-news/automotive-news/nfda-consumer-attitude-survey-highlights-ev-concerns-12-08-2024

JLR Reimagine strategy: https://www.jaguarlandrover.com/reimagine https://investors.tatamotors.com/financials/76-ar-html/pdf/strategic-roadmap-JLR.pdf Looking for help with building an impactful brand identity? ⁠⁠Click here to book a FREE consultation⁠⁠

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