The episode unpacks how Tucker Carlson’s growing influence has thrown the Heritage Foundation—and much of the conservative movement—into a full-blown identity crisis. Daniel Mael and Mike Warren explore how Kevin Roberts’ embrace of Carlson has alienated traditional conservatives, empowered bad-faith actors like Nick Fuentes, and blurred the line between serious political thought and entertainment spectacle. They trace how populism, fueled by Trump-era incentives and the monetization of outrage, is reshaping conservative institutions from the inside out—leaving the Republican Party struggling to articulate clear principles, appeal to a broader audience, and push back against extremist rhetoric.