It can be easy to get lost amidst all of the noise when you’re at the top, but the best franchise leaders don’t ignore the details. For Steve White, president and COO of PuroClean, this means speaking personally with each and every new member of his team; from franchise owners, to support staff.  

Having been in the industry for 35 years, Steve knows a thing or two about franchising. He initially made the transition back in 1986 after serving with the United States Army, and soon learned that much of what he picked up in his military career could be useful elsewhere. On this platform, he’s managed to build a strong set of leadership principles that guide him today.  

If you’re looking for a masterclass in how to serve your franchisees and customers with integrity, then look no further. 

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This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international businesses survive and thrive. For more information, visit expensereduction.com.