Not every story gets the screen it deserves. In today’s world, getting people into theatres has become harder than ever — and with that, so many powerful films and passionate filmmakers go unnoticed. This conversation dives into the reality behind cinema today and the effort it takes to keep meaningful storytelling alive. UKAFF is creating space for bold, unapologetic South Asian stories that aren’t widely distributed or promoted — but deserve to be seen, felt, and remembered. Because some stories aren’t made for algorithms… they’re made for the big screen. Would you show up for stories like these? 👀 Attend UKAFF: May 1 - 10.