After 335 episodes in the dark, the curtain is officially lifted. Welcome to the first-ever video broadcast of I Like Beer (now officially rebranding to "ILB"). To mark this milestone, we’ve orchestrated the "Ultimate Collaboration" with the San Diego Brewers Guild’s official podcast, Capital of Craft. Joining hosts Jeff and Jeff is a third Jeff: Jeff Fox—a man who defines the San Diego scene through his roles as a Vista City Council member (District 2), founder of StarFox Media, and lead strategist at Beer Media Co.

 

This episode explores the intersection of consumer fandom and industry authority. Jeff Fox recounts his evolution from a macro-drinker who found IPAs to be a "bitter acquired taste" to a true industry appreciator. The turning point? A "yeast-driven epiphany" at White Labs, where he experienced a single beer recipe fermented with four different yeast strains—a moment that revealed the true artistry and craftsmanship behind the pour.

 

We also dive into the "lore" of ILB. Before the microphones, there were the "Beer-cations." We share the story of our legendary Spring Break van trip to Russian River and Sierra Nevada, a journey that saw us hit 17 breweries before a last-minute text about the grand opening of Burgeon Beer Co. in Carlsbad pushed the tally to a perfect 20. This is the story of how three Jeffs are moving the conversation from a "front row seat" for fans to a "backstage pass" for the entire industry.

 

Watch the premier at 5:00pm tonight (February 2nd, 2026) HERE!