Betty needed a flexible way to keep on top of her marketing content.

So, she wondered if there was a Google spreadsheet calendar template that was versatile enough.

You see, like many entrepreneurs and small business owners, Betty had a lot on her plate.

She also knew that grabbing a regular freebie calendar that she found online may require too much customisation.

What she needed is a calendar developed for marketers by a marketer who understood the importance of editorial calendars.

Let me know if you find these points relatable.

* You've used dozens of tools to map out your promotion calendar without success* You're a planner who likes to map things out weeks or months in advance* If you get an idea for content 12-24 months in advance you'd like to put it on the calendar* You've searched high and low for the perfect editorial calendar but none was perfect

If only there was a Google sheets calendar template that'll help you develop content ideas for the next 3-5 years successfully.

In the post, you'll learn how to customise your very own editorial calendar template.

You'll also get the opportunity to grab the best Google spreadsheet calendar template on the market.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

What is an Editorial Calendar

In case you've never heard the term before, let me first explain what is an editorial calendar.

An editorial calendar is also known as a publishing schedule or content calendar.

Normally it is a 12-month calendar that has important dates, public holidays and calendar events.

It is normally used by bloggers, teams, small businesses as well as an editorial team to manage and control the publication of content.

This content is published across various platforms like a blog, magazine, newsletter, social media, etc.

One reason why people use an editorial calendar is that they have a team of people producing the content.

For example, they'll have graphic designers, video producers, copywriters, photographers and editors.

Other team members include social media managers and at least one marketing strategist.

The bigger the team the higher the need for a single source of truth or a central repository.

Essentially, an editorial calendar is a project management tool used to manage entire marketing campaigns.

It means that a content calendar template is a powerful tool for marketing campaigns.

If everything is not in one location then it gets difficult to manage the content effectively.

Content Marketing Statistics

At the end of the day, the main reason for creating an editorial calendar is for content marketing.

So, before investing time and energy in developing one it's important to look at the content marketing statistics.

According to Ahrefs, 82% of marketers are investing in content marketing.