Welcome to the Good Life Property Management podcast! I’m your host, Steve Welty. This is a show for property management entrepreneurs who want to build not only great business, but also great lives. I’m here to help you gain the freedom to live life on your own terms while creating a positive impact in the world. Also, please check out Steve Welty's Music!

I’m thrilled to have Alex Osenenko on the show as today’s guest! We’ve known each other for a few years, but have gotten to know each other better in the last year and a half or so. In today’s conversation, we want to focus less on Alex’s technical expertise in growth, but rather the question of how you can help people the most. This is the ultimate growth strategy that will get everything else to fall into place.

Alex points out that property management entrepreneurs serve an amazingly important purpose by finding homes for people to live in, as well as providing financial security for landlords. We’ll talk about how layering proper branding and professional marketing onto this healthy core of providing services and helping people can make you truly stand out in the industry.

We’ll dig into best practices for SEO and drawing people to your videos and blog posts, too. Alex points out that 2-3 minute long videos are okay, but points out that your copy needs to be over 1,000 words because Google is looking at depth over frequency now. A longer blog article with a longer video will outperform a shorter post with a shorter video.

Other topics we’ll dig into include outsourcing and the role (and abilities of virtual assistants), what services of value we can offer to potential customers to encourage conversion, why transparency is so important, how crucial it is to give your blog posts effective titles, how to use community marketing, and much more!

Today’s Guest:

Alex Osenenko on LinkedIn

Alex Osenenko on YouTube

Fourandahalf

In This Episode:

[00:28] - Steve introduces today’s guest, Alex Osenenko. Alex then talks about his daily cold shower routine.

[03:40] - How is Alex going deep into helping people the most in his own company, and how has he seen a strategy like that working for people?

[05:38] - Steve shares his thoughts on the importance of being different, and focusing on helping customers as much as possible.

[07:52] - When you think about it, it’s hard to do a better job than someone who cares more than you do.

[09:01] - Alex talks about layering in proper branding and professional marketing onto the healthy core that Steve has been discussing.

[11:06] - You can’t help a customer while you’re operating on fumes, Alex points out.

[13:33] - How much does Alex charge? He answers, then asks Steve a few questions from the book Never Lose a Customer Again by Joey Coleman.

[17:58] - Joey Coleman goes into recommendations that Alex has implemented himself, we learn.

[21:21] - Alex and Steve talk about virtual assistants and the kinds of services that they can offer.

[23:17] - Steve moves on to talking about conversion points, and Alex talks about what one can offer customers that’s of value, and what’s working well in that regard.

[25:22] - What else should we be talking about in a conversation about conversions?

[27:52] - Alex and Steve have a brainstorming session about offering a course.

[30:14] - We learn how to figure out how to assess how well a video is performing on YouTube, and Steve talks about his own video.

[33:32] - How important is the title of a blog to make sure that you get the common questions the way the customer would write them?

[36:28] - Steve shares a success story about a video he made that performed well.

[40:02] - Alex opts to talk about community marketing, and Steve explains what the phrase means.

[44:41] - We hear about what had led Steve to see referrals go up significantly this year.

[47:40] - What is Alex excited about right now?

[48:49] - Is there anything else we should know about Fourandahalf or PM Grow? “Sign up!” Alex answers.

Links and Resources:

Steve Welty's Music

Alex Osenenko on LinkedIn

Alex Osenenko on YouTube

Fourandahalf

The Wim Hof Method

PM Grow Summit

Never Lose a Customer Again by Joey Coleman

Marcus Sheridan

Fourandahalf “About” page

Tuft & Needle

Joe Stokley

PM Grow

Sign Up for LeadSimple (don’t forget to use referral code STEVE)