Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake delivers a complete Facebook advertising masterclass specifically for pest control companies. He covers everything from campaign setup and creative strategy to advanced targeting, split testing, and retargeting. For pest control business owners ready to scale beyond Google Ads and SEO, this episode provides the complete roadmap for generating consistent, profitable leads at low cost.

Jake reveals his proven Facebook ads framework starting with lead ads as the preferred campaign type. Facebook favors keeping users on platform, which results in costs as low as $2-3 per lead. He breaks down the essential creative elements that stop the scroll. These include disruptive visuals with bright colors, pain point imagery, and strategic headlines that summarize offers. Jake shares specific high-performing examples like general pest bundled with free mosquito control and hyper-local neighborhood campaigns. He covers advanced targeting strategies including women aged 35-55 interested in home and garden topics. Jake also explains his radius-to-zip-code progression that starts broad for testing then narrows to specific neighborhoods for maximum ROI.

The conversation reveals Jake's systematic A/B split testing methodology. He emphasizes that testing is the second most important factor for success after disruptive creative. The proper testing sequence is offer first, then image or video, headlines, and ad copy. You should only test one variable at a time across four simultaneous variations. Jake stresses that cost per acquisition matters far more than cost per lead. He recommends a minimum $600 monthly budget to meet Facebook's auction threshold. Jake concludes with retargeting strategies that capture lost leads by targeting people who engaged with previous ads or partially completed forms. These campaigns should run continuously year-round for maximum conversion.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon