Jim and Dave speak to Mike Rhodes, a serial entrepreneur and founder of one of Australia's largest digital marketing firms, Websavvy about his book, the Ultimate Guide to Google Ads. 

Rhodes had immigrated to Australia from the UK and founded and exited three other businesses before founding Websavvy in 2006. He is now a conference speaker, an investor, and a father. He joins us from Melbourne Australia.

Covering the latest breaking news in Google AdWords, the book's fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

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