In this episode, Grant Chambers, CEO of Workhorse, discusses what makes a website truly high-performing and how businesses can maximize their digital presence. Moderated by Morgan Hampton, COO of Workhorse, they delve into why a high-performance website is more than just a digital storefront—it serves as a marketing powerhouse, customer service hub, and operational asset, driving conversions and business growth. The episode explores essential elements like UX/UI design, SEO, business integrations, and long-term scalability, providing insights on whether to optimize an existing site or build from scratch.