Overview:

This document provides a briefing on the main themes and important ideas presented in Webnexs' "The Ultimate Guide to Start An OTT Platform in 5 Simple Steps." 

The guide aims to inform content creators, media broadcasters, and streaming businesses about the opportunities within the Over-The-Top (OTT) platform market and outlines a five-step process for launching their own OTT service. 

It also highlights key features for success and briefly introduces Webnexs' capabilities in this area.

Main Themes and Important Ideas:

Significant Growth and Opportunity in the OTT Market:

• The guide emphasizes the booming nature of the entertainment industry, with revenue expected to reach $2.6 trillion by 2023.
• Specifically, the global OTT market is projected to reach $1.039 trillion by the end of 2027, indicating a substantial growth trajectory since 2019.
• The popularity of existing major OTT players like Netflix, HBO, Hotstar, and Amazon has inspired more businesses to enter the market, creating a "great win for both consumers and big game streaming companies."
• The COVID-19 pandemic further accelerated the adoption of OTT services, with mobile application installations increasing by over 50% in Italy and over 30% in Spain.
• Revenue per user generated by video streaming services is expected to reach $1.636 million by 2022, highlighting the economic potential.
• Netflix's impressive 222 million global subscribers and 75 million subscribers in the US and Canada underscore the scale and success achievable in the OTT space.

A Five-Step Process to Start OTT Platform: The guide outlines a practical, phased approach for building an OTT platform:

• Define your niche: This involves deciding on the specific type of content (movies, sports, etc.) and identifying the target audience. "Your niche will determine the kind of content you need to acquire and produce."
• Research the market: Understanding competitors' strengths, weaknesses, business models, and user experience is crucial to identify market gaps.
• Create a content strategy: This step in

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