In this episode, Jake Sheldon talks with Jonas Olson, owner of Pest Badger, about the art and science of traditional marketing for pest control—specifically, door-to-door sales, route density, and how to dominate neighborhoods through old-school strategies that still work. Jonas walks through the full door approach from start to close, including how to use quick icebreakers, posture, and body language to build trust fast. He shares how to handle objections like “not interested,” “need to talk to my spouse,” and “leave a card,” using calm agreement and confident pivots. From there, Jonas explains the “switchover pitch,” teaching reps to sell on value, not price, by asking two key questions: “Do you see this as an upgrade?” and “Why?”—turning the homeowner into the one selling themselves on the service.

The conversation expands into building real market dominance through route density. Jonas explains that the goal is not to chase every lead across the city but to concentrate all marketing—door hangers, mailers, Facebook ads, Google Ads, and yard signs—within the same neighborhoods repeatedly. When a homeowner sees your trucks, door tags, social posts, and signs ten to twenty times, you become the obvious choice. He outlines how Pest Badger layered old-school door knocking with modern digital ads to fully saturate local markets, using cloverleafing, video targeting, and Every Door Direct Mail to reach every home multiple times a year.

Jake and Jonas close by hammering home the importance of consistency and tracking. Every campaign needs unique phone numbers or source codes, a clear marketing calendar, and seasonal offers that align with what homeowners actually care about that time of year. They remind business owners that traditional tactics aren’t dead—they’re just underused. When done right, these simple, low-cost strategies can outperform digital ads, create loyal customers, and double profits through shorter routes and stronger local branding. For more proven marketing systems, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #traditionalmarketing #doortodoor #d2d #doortodoorsales #doortodoorsales #doorhanger #yardsigns #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing