AJ Wilcox is a LinkedIn Ads expert, founder of the digital agency B2Linked, and the host of the LinkedIn Ads Show Podcast. AJ’s agency specializes exclusively in consulting with LinkedIn Ads to help clients run & scale profitable LinkedIn Ad campaigns. 

His company has managed hundreds of LinkedIn Ads accounts, spent over $110M+ on the platform, and has managed 4 of LinkedIn's top 10 spending accounts. B2Linked is also the only agency that's an official Certified LinkedIn Partner.

Some of the Topics Discussed Include 

LinkedIn vs other paid traffic platforms (such as Google & Facebook)

Key things to know before setting up your first LinkedIn Ads campaign 

How to approach setting budgets on LinkedIn 

Types of marketing offers that perform well on LinkedIn 

Key metrics & KPIs to track the performance of your LinkedIn Ads campaign 

How IOS 14 privacy updates have impacted LinkedIn advertising 

Tips for combining organic LinkedIn content & digital advertising to get the most from the platform 

Links & Resources

8 Step LinkedIn Checklist 

AJ Wilcox LinkedIn

B2LinkedIn Company Website

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