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The Ultimate Marketing Measurement Showdown: Attribution vs. MMM vs. Incrementality
Wondering what the best way is to measure marketing for your business? You’re not alone - many brands we talk to have questions about attribution, MMMs, and incrementality. Join Haus founder / CEO Zach Epstein and Haus Principal Economist Phil Erickson as they share learnings from their prior experiences grappling with this question at Google and Amazon, and what advice they’d give brands today.
What you’ll learn:
- The strengths and tradeoffs of attribution, MMM, and incrementality tools
- How privacy changes are impacting different approaches to measurement
- What is the best measurement approach at different stages in your business
- How to make different measurement approaches work together best
View all episodes
By HausWondering what the best way is to measure marketing for your business? You’re not alone - many brands we talk to have questions about attribution, MMMs, and incrementality. Join Haus founder / CEO Zach Epstein and Haus Principal Economist Phil Erickson as they share learnings from their prior experiences grappling with this question at Google and Amazon, and what advice they’d give brands today.
What you’ll learn:
- The strengths and tradeoffs of attribution, MMM, and incrementality tools
- How privacy changes are impacting different approaches to measurement
- What is the best measurement approach at different stages in your business
- How to make different measurement approaches work together best