The Ultimate Sales Revolution with Steve Lishansky

In this episode we meet author and sales innovator Steve Lishansky. We start the discussion with the paradox  that when we ask people what they want,  they often don’t or can’t tell us. Steve explains what’s going on!   He gives advice on  what we can do discover what they truly want and the final outcome they desire. Steve provides thought provoking, “ultimate sales revolution”  point of view and practical advice you can bring to your sales calls.

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What Matters in Sales is Value

People say that Sales is all about a relationship.  Steve instead believes:

Sales is about the amount of value that’s created in the relationship.

The more value, the greater the relationship

Value lives in the mind of the other person

We ask the question: what’s the % is the first request is what’s most important?    10%

Clients are not clear 80-90% of the time.   They want people sellers to perceive what’s most important to them, but even they don’t know!

Three questions to ask and discover:

*   What do you really want or need, what’s most important?

*  What’s the most important RESULT that will give you?

*   What’s most valuable about that RESULT?

Steve Lishansky Biography

Founder/CEO – Institute for Sales Innovation and Optimize International

For more than 24 years, clients from leading technology, financial services, pharmaceutical, health care, and many other industries have called on Steve Lishansky as a source of deep insight into improving organizational leadership, team performance, and sales success.

He works with senior executives, top professional services providers, and technical experts to advance and accelerate their impact, performance and Steve is a Hall of Fame executive coach, compelling speaker on leading change, strategic leadership, high impact influence, and sales innovation, and the developer of top leadership, communication and sales programs.

Steve can be found at:

* Website:  www.InstituteForSalesInnovation.com

* Twitter:  @SalesInnovated

* Facebook:  Facebook.com/InstituteForSalesInnovation

* LinkedIn:  LinkedIn.com/in/SteveLishansky

* Steve’s book The Ultimate Sales Revolution

Free eBook

Send an email to  Steve @ OptimizeIntl.com

Sales Training, Sales Coaching, Sales Consulting

Selling With Confidence  is  the online self-paced sales course that teaches you  how to ….

* Be Yourself

* Add Value

* Make Sales

Don’t be shy non-sellers!  You too can start Selling With Confidence today.