Marketing Secrets For Electricians

The unaimed arrow rarely hits it's mark…. The answer to Parker Worth's question. - Episode 7


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Check out Parket Worths new blog at: https://thetradesguy.com/

I had a question come in form Parker Worth who is looking to help fellow tradesman better there lives…. so for fun, I thought I would answer his question here

First, of I would like to congratulate Parker for taking action, as most people especially nowadays with so much going on, and so many distractions, for example, there has been a study done that says we are seeing about 5000 ads per day compared to 500 ads in the 70’s that is 10 times the amount! That is crazy!

There is also a trend of people talking a lot about what they want to do, and then they talk some more but few actually take any steps towards what they are talking about…

Why… I think its because there is not enough pain or please to push them towards the goal… its just not that important enough to them… so great job for taking action its awesome to see and in my opinion the sooner we start blogging or producing some form of content, the fastest we start changing own lifes for the better!

Now lets look at Parkers question, just a quick note if you have a question you can go to marketing secrets dot com and send a text of voice message and we can answer it on the show…

So I will give you a summary of the question

Peter is looking to help fellow electricians and better their lives, and help people get into an apprenticeship.

To do this he has started a blog called the trades guy,

And the question is what would make the blog better..and what should he talk more about…

What would make this blog better?

My question to that is who is the blog intended for?

From what you said you have 2 targets….

1/ “Make electricians lives better”

2 “Getting people into apprenticeships”

Which is fine in the long run you can cover both topic, however each topic is focused  towards the same person at different stages of their electrical journey…

Let me say that again so it can sink in a bit,

Each topic is focused on the same person at a different stage in their electrical journey…

What do I mean by that…

I will use myself as an example…

and go back before I had my apprenticeship, I was in high school and thought of being a mechanical engineer but learn more towards an electrical apprenticeship because I didn’t want to spend another 4 years just study, I wanted to get in there and use my hand in a more practical way… plus I was not a fan of going into debt, and on top of that not having a job at the end of the study….

So once I had made the decision that being an electrician was the career path for me, side note I almost went on to become a boilermaker… stoked that I didn’t, as the electrical trade is so much better!

Anyway, my next steps were to go and apply for as many electrical apprenticeships as I could find…

  • Such as,
  • small domestic electrical companies,

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    Marketing Secrets For ElectriciansBy James Wrest

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