Highlights from this episode include:

• To smoothly and easily handle objections you must understand this one thing about selling (1:01)
• Why old-school sales tactics are costing you money (1:15)
• This is your only job as a salesperson and if you do it right, the sales will happen automatically (2:14)
• This is exactly what your customer wants from you (5:03)
• The unfiltered truth about the reality of sales (7:09)