Ben Zoldan joins the podcast to talk about the history of his book and workshop, Storyleaders. Ben talks through conventional wisdom in sales, the importance of story, and the natural laws of human communication.

You can find more about Ben's work at http://storyleaders.com/

Check out last week's episode with Kyle Cummings and Joel Stellner: https://www.youtube.com/watch?v=h_EC0iuocNg&t=3952s

For more information on why this podcast exists:

https://www.youtube.com/watch?v=g2ioY...

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