Is ice cream getting… weird? In this episode, we dip into the world of experimental scoops—from ketchup and cheddar creations dreamed up by British designer Anya Hindmarch to the long, surprising history of chefs pushing frozen boundaries. But as adventurous as these flavors get, the story reveals a delicious truth: ice cream’s real magic still lies in childhood joy, not culinary shock value. Because when the taste-tests end, it’s vanilla and Coco Pops—not vinegar swirls—that people come running back to. We explore why this universal treat inspires both wild innovation and simple nostalgia, and why ice cream remains one of the world’s most lovable foods, no matter what strange shape it takes.

https://www.economist.com/culture/2023/07/13/when-it-comes-to-ice-cream-the-instinct-to-innovate-is-misguided