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The Underdog Strategy: How Small Brands Beat Industry Giants
Welcome to Power Moves: The Entrepreneur’s Playbook. I’m Carl Edwards, and today, we’re talking about the underdog advantage.
Some of the biggest companies in the world started with nothing—no funding, no resources, no big connections. But they had something more powerful: strategy.
Today’s story is about Jasper & Co., a tiny coffee brand that took down Starbucks in their city without spending a dime on ads. How? Let’s break it down.
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By C4Welcome to Power Moves: The Entrepreneur’s Playbook. I’m Carl Edwards, and today, we’re talking about the underdog advantage.
Some of the biggest companies in the world started with nothing—no funding, no resources, no big connections. But they had something more powerful: strategy.
Today’s story is about Jasper & Co., a tiny coffee brand that took down Starbucks in their city without spending a dime on ads. How? Let’s break it down.